Design Thinking for Service Design (Quito, Ecuador)

This intensive five-day workshop offers a deep-dive introduction to the concept and practice of design thinking for services, processes, and products. Understand why design thinking has become the go-to approach for innovation across industries, and learn how to apply it according to your own needs. You’ll walk away with a complete toolkit for human-centered innovation and a certificate from CIID.

This hands-on course guides participants through the entire process, from understanding a stakeholder group to discovering a need to creating a solution to address it – whether it is a process, a service, a product, or an app.

During the week participants engage in research activities, and prototype and test solutions. Along the way they learn practical tools to take back to their work, including research methods, synthesis approaches, user journey mapping, rapid ideation, and experience prototyping techniques.

Lectures were spread throughout the five days and are immediately followed by direct hands-on applications, research and prototyping, and individual and group coaching along the way. We worked according to a rapid design thinking process that puts the user at the center to create actionable, business-ready experience prototypes.

The five days of teaching was structured around three main phases of the Design Thinking process: Understanding – Exploring – Testing