How showcase portraits society

Showcases portrait society, being designed for specific costumers. Even looking for same products (in my project, fashion goods) and same adquisitive class (middle-upper class), every trademark tries to get specific character: elegance, imaginative, high culture, festive,... Depending on how we see ourselves, we will be catched by one or another brand. Experiment can be wider, making comparison between neighbourhoods, products, etc.