The Bar

The Bar is a new showcase for Amazon's most outstanding design work. Global leaders across teams will review the work and celebrate the best creative solutions created over the past year. This animation was designed as a 'hype video' to make employees both aware of and excited for the upcoming design awards event. The brief was to create something eye catching and exciting that felt designed while showcasing a wide breadth of different styles to represent the variety of work that will be featured in the awards event.