PARTNER Stories

FORTUNA DÜSSELDORF and its marketing partner INFRONT SPORTS & MEDIA AG revise their sponsoring concept. In addition to a stronger integration of the brand and the core values of Fortuna DNA, the sponsoring documents are also to be updated on the basis of the new corporate design.

BETTY + BETTY has redesigned the sponsorship documents in terms of content, concept and design in order to make selected Fortuna DNA values more visible to existing and potential sponsors.

EDITORIAL DESIGN—SPONSOR COMMUNICATION
Based on the existing corporate design, the concept enables an individual approach per sponsor and sponsoring category. The design and content of the club brand are always guaranteed. Using specially designed templates, the marketing team can make changes and adjustments in Power Point without threatening the overall brand perception in the developed editorial design concept. In this way, the partnership approach in the sense of the Fortuna DNA can be more strongly developed at each sponsor level and also promotes the profile vis-à-vis other football clubs in the region through the brand-oriented communication.

INFORMATION DESIGN—PICTOGRAMS
New pictograms expand the design possibilities to communicate complex topics in a comprehensible and striking way. The concept is inspired by the architecture of the ARENA and harmonizes with the new visual world of corporate design.