Iberiran Visual Identity - Business Association

IBERIRAN
SPANISH - IRANIAN Association of Business & Investment
IBERIRAN is an organization that was established to bring both countries -Iran and Spain - closer within the framework of the economic and trade development of business and investment projects.
Its foundation in 2013 deals with the need to strengthen trade relationships between Iran and Spain. Thus, founders of IBERIRAN Spanish-Iranian Association of Business & Investment were members from both nations, Iran and Spain.
It is registered in the National Register of Associations of the Ministry of Interior of Spain, and it is based in Madrid.

Client: Iberiran Co.
Location: Spain/Iran
Target market: Europe, Asia
Implementation: 2021
Expertise: Visual Identity, Brand Guideline

In the process of color design, two colors from Iran and Spain were chosen, which are most compatible with the brand identity. The third color was a dark color to create more contrast.

Helvetica Now typeface was designed by Monotype Studio in order to improve the problems of Helvetica.

Helvetica font has been the most chosen by commercial companies.

As it was said, the slab serif typeface was chosen to match the concept of Orientalism, the second typeface chosen was the Rockwell Nova font.

The Iberian Peninsula is one of the important regions of Spain, the Islamic civilization that was located in Andalusia for many years is located in this area. It was decided that the Islamic commonalities that exist between Spain and Iran will become one of the components of the visual identity. The Islamic geometric pattern that was chosen has a modern look that matches the logotype.