Hidden Gallery

With galleries in Bristol, Brighton, London and Bath, Hidden specialises in original work by major artists of the 20th and 21st centuries: Picasso, Banksy, Matisse and Warhol to name a few.

Inspired by the modernist ideal of form following function, I kept the graphics and colours bold and functional, and followed International Typographic Style for a flexible scheme using sans serif typography and grid organisation.

At the beginning of the design process, I visited Hidden galleries in Brighton and Bristol, meeting some of their highly approachable team. They are all so enthusiastic about art and have a real passion for what they are doing. The whole process was enjoyable and collaborative. By working together with their team, I was best able to understand how I could use design to help them with their daily tasks, as well as keeping the identity consistent across multiple and varied outputs (leaflets, social media posts, publication, stationery, gift voucher, tissue paper, stickers etc.).

With their stock carefully chosen by the owner Chris Kendall, emphasis was put on choosing strong images and colours. The main colour palette for the identity is black, white and electric blue, with the support colour palette taking its pick from any given art work featured. This helps keep the material varied and appropriate to each valuable piece of art.