#Wombstories for Bodyform

I worked on the activation, social and influencer aspect of the #wombstories campaign for Bodyform/Libresse. The campaign aims to confronts the emotional, bittersweet relationship women have with their periods, vaginas and uteruses. Bringing to life womb worlds in all their beautiful, infuriating, emotional complexity to challenge the dangerous myth of the single female biological narrative.

My work included :

- Working closely with the team to create a well-thought-out social and influencer campaign that not only amplified the film but more importantly engaged and encouraged women to share their #wombstories.

- I helped ensure we had the right social output and language for a sensitive but important subject.

- I also worked on activation ideas designed to resonate with the audience in innovative ways and get them to share their personal stories.

You can see more of this project, here: https://www.rebeccarowntree.com/bodyformlibresse

The team: ECD: Nicholas Hulley and Nadja Lossgott. Creative Director/ social creative: Rebecca Rowntree, Strategy Director: Margaux Revol, Creative team: Augustine Cerf & Lauren Peters