Brand naming: Corelight

A new name for a network security game-changer
Heirloom helped Qimple find a new, unique name that speaks to what the company stands for: Alongside.

As part of a team led by Covalence Solutions, Heirloom created a new name for Broala. Caren Williams, an independent brand and marketing strategist, led discovery and brand platform work to arrive at a new positioning idea and tagline for Broala: illuminate your network. Based on Caren’s work, we developed the name “Corelight” to suggest a light at the core of customers’ networks.

Read the full case study here: Corelight case study by Heirloom.