#EUinfluencer - shaping the EU conversion online

#EUinfluencer is a yearly event about the power of social media in the Brussels Bubble. It connects communicators, policymakers, and social media influencers who share insights, tips, and tactics and discuss the opportunities of digital.

Two main pillars of the #EUinfluencer event are social media and the influencers. For this reason, we created the event logo as a combination of a hashtag, representing digital, with inside it an icon of a human depicting the influencer.

The overall creative approach is focused on creating the digital connection in celebratory spirit. Bright elements, abstract shapes as well as the introduction of social media icons make strengthen the digital concept. The colour palette is directly connected to the colour of the logo, with ZN’s purple added as an overlay.

If it is not on social, it doesn’t exist. Right? That’s why we have a team of experts who bring our and your events from the room to Twitter, Facebook, LinkedIn and Instagram. We engage the audience with questions and polls to make sure the event hashtag is widely used, and we get traction. This is why not only #EUinfluencer but most of the events we cover, trend on Twitter.

We create social media assets for an exciting countdown, before the big day, as well as during the event. Our team does this by sharing live updates during and after the event, quoting the speakers, revealing the category winners and publishing exciting moments. These social media assets are produced to ensure online engagement amongst attendees and spark a lively conversation.